Getting Big Value out of Big Data

The new currency of business

Published July 2014

Data is the new currency of business. Enterprises are using insights from analyzed data to drive and develop new strategies, infiltrate new markets, discover new customers - in short, to innovate. Innovation requires keeping up with market trends at a sustainable cost: efficiently scaling data with fewer resources, enabling access to data that provides valuable insights and managing critical application data with speed and continuity.

Data management can be costly when it’s handled inefficiently. To serve an enterprise well, data must be scaled with fewer resources, analyzed effectively for innovation and managed with speed and continuity. To meet those challenges, an enterprise needs a storage platform that can expand cost-effectively, can respond quickly and doesn’t require additional training.