AWS's grand plan: It'll slurp your databases, spit them into its cloud

Amazon is to launch its AWS Database Migration Service today, in a bid to slurp big enterprises into the cloud by making it easier to ditch their legacy systems, according to reports.

Since the beginning of the year, more than 1,000 databases from “many hundreds” of companies have used an early version of its migration service, AWS vice president Adam Selipsky told the Wall Street Journal.

“You can clearly see that we’re now getting into the meat of enterprise adoption of the cloud,” Selipsky said.

Gartner analyst Lydia Leong told the WSJ that it currently takes more than two years for companies with $100m (£70m) or more in annual revenue to complete a database migration.

The Register has contacted Amazon for a comment.

Meanwhile the public cloud battleground is hotting up in Europe, as Huawei and Deutsche Telekom formally launched a rival to AWS in Europe with their Open Telekom Cloud on Monday.

"The new offering will help Deutsche Telekom gain a strong foothold in a market segment largely dominated by US cloud services providers," said the company in a press release.

Analyst firm Pierre Audoin Consultants (PAC), said there is demand for a Germany-based public cloud, according to the release.

“Access to a scalable, inexpensive public cloud provided by a German service provider from a German data center under German law will be very attractive to many customers in Germany,” explained Andreas Zilch, senior veep at PAC Germany.

“The combination of a competitive service and German legal security represents a unique selling point right now.”

The Teutonic biz first announced its intention to ramps up its cloud business in Europe last June. Deutsche Telekom said it wants to increase its cloug biz 20 per cent each year. ®