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#VultureTRENDING: YESS! It's Pantsr, the Sharing Economy super app that delivers on the BOTTOM line

Get ready to sweat your assets

Get ready for the latest sharing-economy sensation! We here at #VultureTRENDING have exclusive details of the newest business firestorm set to hit the headlines - and the BOTTOM lines!

Yes - it's Pantsr! In the same way that Uber has helped people to monetise their otherwise unused vehicles, Ploppr has helped them monetise their otherwise unwanted excrement and Pimpr has helped them monetise their otherwise unemployed genitals - Pantsr will let people make money from underwear sitting idle in the drawer.

"It's like any other brilliant sharing economy idea," explains 14-year-old internet wunderkind Jasper Loretta-Portale de Bong, one of the conceptioneers who originally blue-skyed Pantsr, dropping out of Eton to do so with - initially - just twelve million pounds in seed money raised from his family.

"The 'de Bong' is silent," Loretta-Portale explains. "We just thought - what other largely interchangeable, commoditised assets have people got sitting around, not being put to use?

"And we remembered the old adage about underpants: one pair on, one pair in the drawer, and one pair in the wash. But you know what? In today's world, that's at least one - probably two, realistically - more pairs of pants than you actually need right now. Maybe three actually, if you're having a bit of freebird chillax time around the house, or a nude brainstorming conference, or mellowing in the hot tub."

The unused underwear sitting in millions of drawers around the world, according to Loretta-Portale, represents a colossal and largely unexploited investment. And it's one which he believes could match up perfectly with a huge unmet demand.

"It's business 101," enthuses the digital entrepreneur. "You try to sweat your assets, right? We're here to help you sweat your pants as hard as you can.

"Think about it," continues Loretta-Portale. "Quite literally as soon as you put a pair of pants on they are by definition no longer clean. That means that just about everybody right now - you, me, anybody - is wearing pants that are, to some degree, dirty. The threshold's going to be in different places for different people, but sooner or later you're going to be in a situation where you'd like some clean ones. And often you don't have time to go all the way home for them, or you haven't got any ready at home - but you need some clean pants to put on for a date or work or because there's been some kind of accident or unforeseen stress or hard physical labour or you hooked up on Pimpr during lunch or something.

"That's where Pantsr comes in."

Loretta-Portale and his conceptioneering team ran through their initial funding quickly, but managed to bring Pantsr to a stage where it attracted more backing from the Shoreditch Digital Catapult. A developer joined the small team of just thirty young go-getters in their digital caravanserai* mindspace loftplex overlooking the Silicon Roundabout. Software quickly reached pre-beta useability and was rolled out to a large crowdevelopment/dynamic-beta community.

The app, as with Uber or Airbnb, allows people to upload details of their available pants: the undergarments are classified by size, type and location. The location is usually in people's homes but sometimes in their luggage - as when travelling - or in a few cases on their person, for people who are willing to monetise the pants they are actually wearing.

"We have seen quite a few cases in beta where someone just needs a few bucks in a hurry and they're willing to go commando for the rest of the day to get them," says Loretta-Portale. "Takeup's actually surprisingly strong on pre-worn pants for a given demographic of supplier."

The teenage digipreneur says that it's important to upload pictures of the underwear to Pantsr also.

"If you want someone to get into your pants, you need to really let them know exactly what they're getting into," he says.

Once the offerings are in the Pantsr Cloud, users needing some pants can use a location based search to find the nearest available in their size. They can also specify desired features, colour etc.

A variety of different deals can then take place. In Pantsr's beta testing, a common one is a simple exchange of used pants for clean ones, transacted at the front door of a residence, with a secure payment from the dirty-pantsr to the clean-pantsr and a variable commission to Pantsr itself.

"You make a bit of money and put your new replacement pants straight in the washer-dryer," says Loretta-Portale. "As soon as they're out you put them back on Pantsr again - or even beforehand, using our new 'countdown' feature to show when they'll be ready. We've seen people living or staying in some locations turn over their entire inventory several times in one night."

Other options include one-way supply of either dirty or clean pants or bulk swaps in which a laundry-binful of dirty pants is swapped for clean ones. This last is apparently especially popular with young bachelors. There's an optional slider grading system for those who are willing to accept less than totally clean pants, allowing users to obtain underwear which, if not completely clean, is at least cleaner than what they have on.

"Or dirtier," says Loretta-Portale.

The Pantsr team are working on plans for companion apps to include Shirtr, Trousr, Sockr, Tightr and Outofkiltr. Loretta-Portale says that revenue has surged by over 2000 per cent quarter-on-quarter at his corporation 3DStrangrAttainr Inc. The company is named after an earlier app in which 3D scanner phone attachments could be employed by users to image attractive people encountered in the street, nightclubs etc, allowing a lifelike custom 3D printed latex mannequin of that person to delivered within 24 hours.

"There was some kind of legal problem," says the teen biz kingpin. "We still have a lot of fun in the loftplex with the prototypes. Anyway we failed fast and moved on, and after Hootr, Slapp, Kickspaff and Jubblr we struck paydirt with Pantsr."

#VultureTRENDING understands that following the recent revenue surge, Loretta-Portale and his core team are ready to pivot to the next project. Investors interested in a golden opportunity to take 3DStrangrAttainr and the Pantsr appnexus out of buzzbuild, into full beta and thus to an almost certain IPO payday should contact the company's chief financial officer.

Loretta-Portale believes that his new stable of apps could herald another revolution in the digital lifestyle.

"Washing machines and spare underwear - in fact any clothing other than what you're wearing right now - that's all like landlines for a lot of young urban hipsters now," he explains. "Why bother with all that when you can just fire up Pantsr and get nice fresh pants - soon, a complete change of kit - anytime or anyplace?"

Why indeed. ®

*Where digital nomads pause on their travels to warmdesk and access the minglenode.

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